Below are examples of the reports and metrics brands most often use to understand where they stand, identify growth opportunities, and track performance. If you need something more specific, we can build fully bespoke reporting from our full suite of metrics.
Get the insight you need without wrestling with raw data. Tell us the question, choose the report format, and we deliver clear, ready-to-use answers based on exclusive independent convenience data.
No complex tools, no internal bottlenecks — just straightforward visibility.
Independent convenience has always been a “dark” part of the market. Our data shines a light on the sector, showing how categories, products, and competitors really perform across thousands of stores.
It’s insight you simply can’t source from any other provider.
Whether you’re planning a launch, fixing distribution gaps, shaping a campaign, or reviewing performance, our reports give you the right intelligence at the right moment.
Clear, timely insight helps teams act with confidence instead of guesswork.
Every insight is shaped by analysts who understand the realities of independent convenience — regional behaviour, store variability, category nuance, and market context.
They spot patterns your internal teams might miss, explain data trends and advise you on how to capitalize on them.
Insights turn our unique data into clear reports that make opportunities in independent convenience easy to understand and act on.
They get specialist analysis without needing their own data team, helping them move quickly with limited internal resource.
Answer questions your internal teams can’t tackle without long waits or high costs.
Select the exact report formats you need, from category trends to distribution, competitors, and more.
Understand which products you truly compete with and how shifts in the wider market impact your performance.
Our specialists interpret the data, spot patterns you’d miss, and help you understand what it all means.
Our partnership with Retail Spotlight has been pivotal in our shared mission to help brands generate insight and direction through access to market leading EPOS data. Starting in the symbol and independent retail in 2020, through to today where we collectively offer analytics across three sectors, it’s been an exciting journey.
Throughout, Retail Spotlight have been agile, collaborative, and user focused. We value our partnership highly and look forward to continuing to unlock sales growth for brands together.
We’ve been working with Retail Spotlight for over two years, and their EPOS data has become a cornerstone of our convenience strategy. With coverage across more than 11,000 UK convenience stores, their data allow us to spot distribution gaps, measure the value of our interventions, and drive our brands’ performance with confidence.
We also use the power of their data to fuel gap-filling sales alerts through our unique convenience app *shopt, enabling smarter, targeted action in the field. The partnership is strong, the service is consistently reliable, and we’re excited to continue growing our relationship into 2026.
TWC Group has been working with the Retail Spotlight / ITG team for almost 3 years. Our partnership has enabled TWC Group to launch SmartView Convenience, a market read for the wholesaler supplied / independent c store market, often described as the ‘harder to reach’ part of small format retailing.
We are very grateful to RS/ITG for their ongoing partnership.
They are great to deal with on both a personal and professional level. They share the same passion for accurate reflective data as us and a shared desire to see the independent sector thrive.
The team at Retail Spotlight are great to work with. They handle our data requests knowledgeably and make even complex tasks feel simple. Their clear communication and collaborative approach make them an easy and reliable partner for delivering quality insights to our brand partners.
The data provided by the ITG team is invaluable for us. Our nearly seven-year partnership has helped us create exclusive content for our independent convenience retail readers, as well as giving them a real insight into the products that actually sell in stores like theirs.
ITG and Retail Spotlight have a real knowledge of the convenience retail channel, are responsive to questions and queries, and their collaborative approach to ensuring we’re giving our audience what they want and need is second to none.
It is a true partnership, and we are looking forward to it continuing in the future as more and more retailers within the channel look to understand how to gain an edge over their competitors.
Explore examples and insights to help you shape your next activation strategy.
What exactly do Insights give me?
Insights provide a clear, focused view of how products, categories, competitors, and/or campaigns are performing across independent convenience. Instead of handling raw data, you get a tailored report that can be delivered on a one-and-done or ongoing basis and that answers any specific questions you may have by highlighting what’s happening, where, and why it matters.
How is this different from Continuous Data?
Continuous Data gives you full data access so your own team can run analysis. Insights are different: we do the work for you. You choose the report type, tell us what you want to understand, and our analysts build the answer. It removes the need for internal resource, tools, or specialist skills to extract value from the data. Another important point to note is that Continuous Data is for the specific products and category a client has purchased. With Insights we can look outside to other products or categories.
Who are Insights designed for?
Insights work for any brand. Smaller teams use them because they don’t have analysts or data tooling in-house. Larger enterprise brands use them when internal teams are too busy, too rigid, or unable to answer a specific question. In both cases, Insights give you clarity fast, without competing for internal bandwidth.
What kinds of questions can Insights answer?
Almost anything grounded in market performance: distribution gaps, category shifts, competitor traction, new product launches, store-level behaviour, campaign uplift, or changes driven by wider trends. If the data can reveal it, our analysts can shape it into a clear, practical answer you can act on.
Who actually builds the Insight reports?
Each report is produced by Retail Spotlight’s analysts and data specialists. They understand independent convenience deeply, spot patterns your team may miss, and interpret results in context — regional behaviour, store types, substitutes, shopper shifts, and competing product sets. You’re not just getting data; you’re getting meaningful interpretation.
