From shopper-facing media to retailer incentives, activate high-impact campaigns powered by the UK’s largest and most accurate independent EPOS dataset.
Reach shoppers in-store across 4,500+ locations with targeted, high-frequency screen ads.
Influence store behaviour with personalised emails and incentives tied to real EPOS sales.
Measure true campaign ROI with product-level performance before, during, and after activation.
Put your product in front of shoppers at the exact moment they make decisions. Our consumer-facing screen network delivers high-frequency impressions in 4,500+ stores, targeted by category, product performance, or geography.
Whether you’re pushing NPD, running a tactical promo, or building brand visibility, this is immediate influence where it matters most.
Independent retailers respond to clear value – and nothing drives behaviour like rewards tied to real performance. Our incentive campaigns target only the stores with the biggest opportunity, send personalised communication, and reward retailers for actual units sold.
The result: more stock on shelves, faster rate-of-sale, and measurable behaviour change across your target estate.
You set the objective – distribution, rate-of-sale, NPD trial, compliance, or awareness – and we turn it into a targeted activation plan. Whether you need shopper-facing media or retailer incentives, Retail Spotlight handles everything except the creative: store targeting, setup, deployment, incentive processing, EPOS tracking, and full reporting. Fast to launch, simple to run, and built for measurable impact.
Retail Spotlight began in 2019 to solve a clear problem: independent convenience data was fragmented, inconsistent, and too small to rely on.
You can work with Retail Spotlight from the start – where we handle targeting, setup, deployment, incentives, and measurement – or tap into our data once your campaign is already running.
Even if execution is handled elsewhere, our EPOS read gives you granular, independent proof of what’s really happening in-store.
We use real EPOS sales to show you exactly what happened during your activation.
You’ll see location data that shows where your product moved, why it moved, and what to do next. No fuzzy “directional uplift.” Just real EPOS evidence, store by store, product by product, week by week.
Because no one else can target independents, activate at scale, and prove ROI with this level of accuracy.
We use product-level EPOS data to identify gaps, opportunities, and high-value stores across the independent sector.
Personalised incentives and direct comms change behaviour fast – boosting distribution and compliance.
Our consumer-facing screens deliver powerful visibility during real buying moments.
Clear before/during/after reporting proves true ROI – no extrapolation, no assumptions.
Accelerate trial, visibility, and early performance across thousands of independent and symbol stores.
Our partnership with Retail Spotlight has been pivotal in our shared mission to help brands generate insight and direction through access to market leading EPOS data. Starting in the symbol and independent retail in 2020, through to today where we collectively offer analytics across three sectors, it’s been an exciting journey.
Throughout, Retail Spotlight have been agile, collaborative, and user focused. We value our partnership highly and look forward to continuing to unlock sales growth for brands together.
We’ve been working with Retail Spotlight for over two years, and their EPOS data has become a cornerstone of our convenience strategy. With coverage across more than 11,000 UK convenience stores, their data allow us to spot distribution gaps, measure the value of our interventions, and drive our brands’ performance with confidence.
We also use the power of their data to fuel gap-filling sales alerts through our unique convenience app *shopt, enabling smarter, targeted action in the field. The partnership is strong, the service is consistently reliable, and we’re excited to continue growing our relationship into 2026.
TWC Group has been working with the Retail Spotlight / ITG team for almost 3 years. Our partnership has enabled TWC Group to launch SmartView Convenience, a market read for the wholesaler supplied / independent c store market, often described as the ‘harder to reach’ part of small format retailing.
We are very grateful to RS/ITG for their ongoing partnership.
They are great to deal with on both a personal and professional level. They share the same passion for accurate reflective data as us and a shared desire to see the independent sector thrive.
The team at Retail Spotlight are great to work with. They handle our data requests knowledgeably and make even complex tasks feel simple. Their clear communication and collaborative approach make them an easy and reliable partner for delivering quality insights to our brand partners.
The data provided by the ITG team is invaluable for us. Our nearly seven-year partnership has helped us create exclusive content for our independent convenience retail readers, as well as giving them a real insight into the products that actually sell in stores like theirs.
ITG and Retail Spotlight have a real knowledge of the convenience retail channel, are responsive to questions and queries, and their collaborative approach to ensuring we’re giving our audience what they want and need is second to none.
It is a true partnership, and we are looking forward to it continuing in the future as more and more retailers within the channel look to understand how to gain an edge over their competitors.
Explore examples and insights to help you shape your next activation strategy.
How do you help brands decide which stores to target with activations?
We identify target stores using product-level EPOS performance across 13,000+ independent and symbol retailers. This means we can find distribution gaps, high-potential locations, regions where your brand underperforms, and stores likely to respond to incentives. You never waste budget on irrelevant sites – every store selected is chosen for a measurable commercial reason.
How is campaign impact measured?
All results are tied directly to real EPOS scanning. We track your product’s performance before, during, and after the campaign across every participating store. This includes distribution gains, rate-of-sale changes, total units sold, and uplift versus control stores or previous periods.
Do incentives genuinely influence retailer behaviour?
Yes – especially in independents, where owners make fast decisions and respond strongly to clear value. When rewards are tied to actual scanned sales, they focus on actions that drive results: stocking, merchandising, and actively recommending products. Incentive campaigns often increase early trial for NPD and accelerate compliance far more effectively than traditional trade marketing.
What creative formats are required for screen ads?
Our screen estate includes multiple screen sizes, so we recommend providing both full-screen and till-roll versions for maximum reach. Accepted formats include MP4, JPEG, and PNG. We’ll tell you what’s required so that your creative fits the technical requirements.
How quickly can we launch a campaign?
Unlike typical wholesaler campaigns that take months to activate, with Retail Spotlight, we can get c-store activations live within two to three weeks, depending on creative readiness and the complexity of your targeting. We handle the heavy lifting – store selection, campaign setup, email deployment, incentive processing, and reporting – so your team stays focused on strategy, not administration.
