Access a clean, continuous feed that integrates with your ERP systems and gives your team instant, ready-to-use data.
Choose transaction-level detail or clean, ready-to-use aggregated views by store, week, barcode, region, or symbol group.
Access the UK’s deepest read of independent convenience — thousands of real stores, many named, updated regularly.
Receive the feed via Azure, AWS, GCP, FTP, or file delivery. No re-engineering, no heavy lift — it plugs directly into your existing tech stack.
Continuous Data gives you an unfiltered, always-current view of real sales in real convenience stores.
Track rate of sale, value, price, and performance shifts across regions, symbol groups, or formats – without having to rely on vague projections or inaccurate data modelling.
Understand how your category behaves across the independent channel with live, SKU-level insight.
See segment movement, channel dynamics, and emerging patterns early – giving your teams the direction they need to plan quickly and confidently.
With 25 years of product data history and deep category classification, we reveal the full landscape around your products.
We monitor competitors, surface new entrants you may not yet know about, and highlight shifts in demand – giving you time to act before the market moves.
Raw EPOS arrives messy — with inconsistent descriptions, missing barcodes, and gaps that make analysis unreliable. Our enrichment process fixes all of that.
We standardise, complete, and validate every record so your teams work from a clean, trusted dataset that’s ready for real commercial decision-making.
Track real uplift from pricing, promotions, and pack changes across stores, regions, and symbol groups. Measure NPD performance from launch day and see exactly where it’s landing well or not.
Continuous Data gives shopper, category, and commercial teams evidence they can act on with confidence.
Because no one else offers this depth of independent-store EPOS, enriched to this standard, and delivered in a format your teams can act on.
A uniquely large, location-based dataset that gives you visibility competitors can’t match — built from real EPOS, not projections.
Our specialist enrichment team correctly codes your products (and competitors too), missing barcodes, and inconsistencies — giving you a dataset built for accuracy.
Receive Continuous Data exactly how your teams need it — Azure, AWS, GCP, FTP, files, or custom formats.
Track performance by store, region, symbol group, or category. No smoothing, no modelling — just the facts.
Every feed is configured to support real-world decision-making across pricing, promotions, distribution, competitors, and NPD.
Our partnership with Retail Spotlight has been pivotal in our shared mission to help brands generate insight and direction through access to market leading EPOS data. Starting in the symbol and independent retail in 2020, through to today where we collectively offer analytics across three sectors, it’s been an exciting journey.
Throughout, Retail Spotlight have been agile, collaborative, and user focused. We value our partnership highly and look forward to continuing to unlock sales growth for brands together.
We’ve been working with Retail Spotlight for over two years, and their EPOS data has become a cornerstone of our convenience strategy. With coverage across more than 11,000 UK convenience stores, their data allow us to spot distribution gaps, measure the value of our interventions, and drive our brands’ performance with confidence.
We also use the power of their data to fuel gap-filling sales alerts through our unique convenience app *shopt, enabling smarter, targeted action in the field. The partnership is strong, the service is consistently reliable, and we’re excited to continue growing our relationship into 2026.
TWC Group has been working with the Retail Spotlight / ITG team for almost 3 years. Our partnership has enabled TWC Group to launch SmartView Convenience, a market read for the wholesaler supplied / independent c store market, often described as the ‘harder to reach’ part of small format retailing.
We are very grateful to RS/ITG for their ongoing partnership.
They are great to deal with on both a personal and professional level. They share the same passion for accurate reflective data as us and a shared desire to see the independent sector thrive.
The team at Retail Spotlight are great to work with. They handle our data requests knowledgeably and make even complex tasks feel simple. Their clear communication and collaborative approach make them an easy and reliable partner for delivering quality insights to our brand partners.
The data provided by the ITG team is invaluable for us. Our nearly seven-year partnership has helped us create exclusive content for our independent convenience retail readers, as well as giving them a real insight into the products that actually sell in stores like theirs.
ITG and Retail Spotlight have a real knowledge of the convenience retail channel, are responsive to questions and queries, and their collaborative approach to ensuring we’re giving our audience what they want and need is second to none.
It is a true partnership, and we are looking forward to it continuing in the future as more and more retailers within the channel look to understand how to gain an edge over their competitors.
Explore examples and insights to help you shape your next activation strategy.
How is Continuous Data different from typical syndicated data?
Continuous Data is built on real EPOS from thousands of independent stores, not extrapolated from a small number of stores. You get fresher updates, broader coverage, more visibility, and far less interpolation. This gives you a clearer, more reliable picture of store-level performance and real competitive dynamics.
How often is data delivered?
Most brands take Continuous Data on a weekly cadence. EPOS transactions flow in from tills, are checked and enriched, then compiled into a feed on the agreed schedule. We’ll agree the update frequency upfront so your commercial, category, and insights teams always work from a current, consistent view of performance.
What level of detail can we receive?
Continuous Data flexes to your analytics needs. Choose transaction-level data for deep dives, or aggregated views by store, week, barcode, symbol group, category, or region. Every feed is configured to your teams — from advanced analytics groups to commercial users who want simple, clean weekly summaries.
How does data delivery work?
We deliver the feed directly into your preferred environment — Azure, AWS, GCP, FTP, API, or simple file-based delivery. Your analysts and BI tools can use it immediately, without complex re-engineering. The goal is speed and ease: getting data into your workflow with zero disruption.
What do brands use Continuous Data for?
FMCG brands use Continuous Data to guide pricing, promotions, NPD rollout, distribution strategy, category planning, market sizing, competitive benchmarking, and field sales targeting. It’s the foundation layer for making fast, evidence-based decisions in the independent convenience channel.
