Our partnership with Retail Spotlight has been pivotal in our shared mission to help brands generate insight and direction through access to market leading EPOS data. Starting in the symbol and independent retail in 2020, through to today where we collectively offer analytics across three sectors, it’s been an exciting journey.
Throughout, Retail Spotlight have been agile, collaborative, and user focused. We value our partnership highly and look forward to continuing to unlock sales growth for brands together.
We’ve been working with Retail Spotlight for over two years, and their EPOS data has become a cornerstone of our convenience strategy. With coverage across more than 11,000 UK convenience stores, their data allow us to spot distribution gaps, measure the value of our interventions, and drive our brands’ performance with confidence.
We also use the power of their data to fuel gap-filling sales alerts through our unique convenience app *shopt, enabling smarter, targeted action in the field. The partnership is strong, the service is consistently reliable, and we’re excited to continue growing our relationship into 2026.
TWC Group has been working with the Retail Spotlight / ITG team for almost 3 years. Our partnership has enabled TWC Group to launch SmartView Convenience, a market read for the wholesaler supplied / independent c store market, often described as the ‘harder to reach’ part of small format retailing.
We are very grateful to RS/ITG for their ongoing partnership.
They are great to deal with on both a personal and professional level. They share the same passion for accurate reflective data as us and a shared desire to see the independent sector thrive.
The team at Retail Spotlight are great to work with. They handle our data requests knowledgeably and make even complex tasks feel simple. Their clear communication and collaborative approach make them an easy and reliable partner for delivering quality insights to our brand partners.
The data provided by the ITG team is invaluable for us. Our nearly seven-year partnership has helped us create exclusive content for our independent convenience retail readers, as well as giving them a real insight into the products that actually sell in stores like theirs.
ITG and Retail Spotlight have a real knowledge of the convenience retail channel, are responsive to questions and queries, and their collaborative approach to ensuring we’re giving our audience what they want and need is second to none.
It is a true partnership, and we are looking forward to it continuing in the future as more and more retailers within the channel look to understand how to gain an edge over their competitors.
Our partners gain access to the UK’s most complete independent retail dataset: 13,000+ convenience stores and over 1,000 vape and pharmacy stores.
Every read is store-level, real, and refreshingly granular — giving you a competitive advantage no other provider can match.
Partners choose us not just for the data, but for the people behind it. From strategic scoping to simple, ad-hoc asks, we work collaboratively and transparently to shape propositions, answer complex briefs, and support your client conversations.
Whether you’re data-mature or need additional support, our team flexes to your needs.
We help brands understand their performance, their competitors, and their opportunity across an independent estate they can genuinely influence.
Our store-level view of the independent sector helps brands understand their place in the market, identify where growth is coming from, and act with confidence. With weekly reads, complete category visibility, and granular competitor insight, we help brands:
of the entire independent convenience market
independent, symbol, pharmacy and vape stores
FMCG companies use our data
Get a clear picture of how your category is performing, which competitors are growing, where your products are winning, and where new entrants are stealing share.
Understand real distribution, rate of sale (ROS), price changes, and basket behaviour.
Once you understand the market, you can act with precision. Target the right regions and stores. Build smarter commercial strategies. Launch and optimise activations.
Track NPD in detail. And pivot quickly when performance changes.
Explore examples and insights to help you shape your next activation strategy.
How do you work with partners?
We collaborate closely with partners to support their brand relationships. Some partners use our data to strengthen their propositions; others lean on us for strategic input, analysis, or bespoke reporting. We operate transparently, flex to each partner’s needs, and work as an extension of their team.
Can you work directly with brands too?
Yes. While partners remain central to our model, many brands also work with us directly when they need clarity, speed, or a deeper brief solved. Whether via a partner or independently, every engagement starts with understanding your objectives and matching you with the right expertise.
What makes your data different from other providers?
Our dataset is the largest and most granular independent C-store read in the UK: 13k+ convenience stores plus 1k+ vape and pharmacy stores. Competitors rely on small samples or partial reads that are weighted to supermarket convenience where it’s far more difficult, if not impossible, to influence at a store-by-store level. We give you actual, store-level performance, not extrapolation, refreshed frequently for near-real-time decision-making.
What if I’m not sure what data I need?
No problem. Most brands and partners come to us with a question, a challenge, or a rough idea of what they’re trying to achieve. We help you refine the brief, outline what’s possible, and recommend the exact data, insight, or reporting needed to get to the right answer.
Can you support highly specific or unusual requests?
Absolutely. Many projects start with unique questions — from NPD tracking to competitor substitution patterns to weather-driven sales shifts. If your question isn’t covered by our standard insights, we’ll build a bespoke read that shapes the data around your exact needs.
