For anything that sits outside our Continuous Data and Insights offerings, we uncover the answers through custom analysis, reporting, and development.
Every project starts with your problem – we shape the analysis around what you need to know.
Our analysts, category experts, and data scientists reveal patterns no model sees alone.
One-off deep dives or custom modules that extend your existing reporting.
Bespoke is for questions standard reports can’t answer. Whether you’re unclear on competitor sets, category dynamics, or what’s driving shifts in performance, we dig into the real causes.
You get precise, decision-ready insight built around the specific challenge your brand is facing.
Some challenges have too many moving parts for standard reporting — overlapping categories, shifting consumer missions, external factors, or conflicting hypotheses.
Bespoke unpacks complex problems into clear, structured answers so you can move forward with confidence.
Convenience shoppers behave differently to grocery shoppers, and most brands miss those patterns.
Bespoke shows what your product is bought with, what it’s bought instead of, and which unexpected items you truly compete with.
If your teams need reporting that goes beyond our standard tools, Bespoke extends your setup with new metrics, visualisations, or comparisons.
From deeper regional views to competitor overlays, we build the custom features that give your teams the exact insight they need.
Standard reports answer common questions. Bespoke tackles questions that are complex, unusual, and nuanced.
If your challenge spans categories, behaviours, missions, or external factors, Bespoke brings it together clearly.
Analysts and category specialists highlight patterns, drivers, and competitors you may not have considered.
When data lakes, BI tools, or insights teams can’t answer a specific question, Bespoke fills knowledge gaps quickly.
When you need a quick, focused deep dive, not a long-term data setup, Bespoke delivers answers fast.
Whether you’re trialling a launch, exploring a trend, or validating a theory, Bespoke gives you evidence to act with confidence.
Our partnership with Retail Spotlight has been pivotal in our shared mission to help brands generate insight and direction through access to market leading EPOS data. Starting in the symbol and independent retail in 2020, through to today where we collectively offer analytics across three sectors, it’s been an exciting journey.
Throughout, Retail Spotlight have been agile, collaborative, and user focused. We value our partnership highly and look forward to continuing to unlock sales growth for brands together.
We’ve been working with Retail Spotlight for over two years, and their EPOS data has become a cornerstone of our convenience strategy. With coverage across more than 11,000 UK convenience stores, their data allow us to spot distribution gaps, measure the value of our interventions, and drive our brands’ performance with confidence.
We also use the power of their data to fuel gap-filling sales alerts through our unique convenience app *shopt, enabling smarter, targeted action in the field. The partnership is strong, the service is consistently reliable, and we’re excited to continue growing our relationship into 2026.
TWC Group has been working with the Retail Spotlight / ITG team for almost 3 years. Our partnership has enabled TWC Group to launch SmartView Convenience, a market read for the wholesaler supplied / independent c store market, often described as the ‘harder to reach’ part of small format retailing.
We are very grateful to RS/ITG for their ongoing partnership.
They are great to deal with on both a personal and professional level. They share the same passion for accurate reflective data as us and a shared desire to see the independent sector thrive.
The team at Retail Spotlight are great to work with. They handle our data requests knowledgeably and make even complex tasks feel simple. Their clear communication and collaborative approach make them an easy and reliable partner for delivering quality insights to our brand partners.
The data provided by the ITG team is invaluable for us. Our nearly seven-year partnership has helped us create exclusive content for our independent convenience retail readers, as well as giving them a real insight into the products that actually sell in stores like theirs.
ITG and Retail Spotlight have a real knowledge of the convenience retail channel, are responsive to questions and queries, and their collaborative approach to ensuring we’re giving our audience what they want and need is second to none.
It is a true partnership, and we are looking forward to it continuing in the future as more and more retailers within the channel look to understand how to gain an edge over their competitors.
Explore examples and insights to help you shape your next activation strategy.
What’s the difference between your “Bespoke” and “Insights” product offerings?
A project becomes Bespoke when your question falls outside our standard reporting frameworks. This usually means it’s multi-layered, unusual, or requires a new way of looking at the data – such as cross-category analysis, event impact modelling, or exploring behaviours that aren’t typically measured. If the brief needs custom thinking, it’s Bespoke.
How do you define the brief for a Bespoke project?
Most clients arrive with a problem, not a fully formed question. We start by breaking down what you’re seeing, what you suspect, and what you need to decide. Our analysts then shape the right lines of inquiry — highlighting blind spots, reframing assumptions, and identifying where deeper or broader analysis is required. The outcome is a clear, answerable brief.
What kinds of outputs can Bespoke produce?
Bespoke outputs range from detailed reports and performance deep dives to custom dashboards, experimental views, and new comparison metrics. We can analyse by barcode, product, store, region, mission, or behaviour; combine categories; model scenarios; or build new visualisations. Whatever format best answers the question is what we deliver.
How do you resource Bespoke projects?
Depending on the brief, your project may involve analysts, category specialists, or data scientists. Each brings different strengths, and we assemble the right mix for the job so you get clear, authoritative answers.
How long does a Bespoke project take from start to finish?
Timelines vary based on scope, but most Bespoke projects move quickly. Once we’ve defined the brief, smaller investigations can take days, while more complex analyses, such as NPD impact, multi-factor modelling, or broad category studies, may take several weeks. We agree timings upfront, so you know exactly when to expect results.
