InTouch began in 2019 to solve a clear problem: independent convenience data was fragmented, inconsistent, and too small to rely on.
We built the first EPOS consortium for this sector, bringing together multiple data suppliers and thousands of stores to create a reliable, location-based view that brands could finally trust.
.png){kind=logo}
We now collect data from 13,000+ convenience stores and 1,000+ vape and pharmacy stores across the UK.
Our data is used by leading FMCG brands to understand category performance, track distribution, measure NPD, evaluate pricing, and run targeted activations. Everything we provide is built on clear, consistent, near-real-time data.
The principles that guide how we work with brands, partners and each other.
Our people are our biggest asset.
We value integrity and curiosity, work through challenges as a team, and stay inquisitive so we can learn, improve, and deliver better outcomes together.
We take the time to listen and confirm what clients and partners need.
We give you insights you can act on and never hide data anomalies – we explain what they mean and why they matter.
We keep things clear, simple, and grounded in facts.
No jargon, no unnecessary complexity – just honest data and plain-spoken insight that helps teams make confident decisions faster.
We’re a potent mix of commercial leaders, analysts, engineers, and product specialists who put a high value on consistency, clarity, and common sense.
